@Percussion 338 - Music Industry Careers with Jalissa Gascho

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Hosts: Ben Charles, Ksenija Komljenović, Karli Vina
Producer: Ben Charles
Guest: Jalissa Gascho
Intro Music by Jack Yagerline – Loop #2 (https://jackyagerlinemusic.weebly.com)

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0:00 Intro and hello
1:05 October 27 in history: premieres of Paul Creston’s Symphony No. 3 and Julius Eastman’s Stay On It
7:31 Welcome Jalissa Gascho!
8:40 Why Jalissa was interested in working for Yamaha
10:35 The music industry career path
16:50 How to talk to parents about music industry careers
19:04 Pivoting to a music industry career
21:38 Seth Godin’s book, Purple Cow as a source of inspiration
22:30 Other podcast and book inspirations
24:20 Skills not taught in school
29:21 Handling social media
36:06 The value of taking private lessons as a music business student
40:29 A “typical” or “atypical” workday in artist relations
47:07 The importance of diversity, equity, and inclusion
51:53 Working with John Wittmann