The @Percussion Podcast

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@Percussion - 306 Developing Your Youtube Channel with Joe Porter

November 18, 2021


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Hosts: Casey Cangelosi and Ksenija Komljenović
Producer: Ksenija Komljenović
Guest: Joe Porter

Watch here  Listen below 

00:00 Intro
00:51 Music History: November 18 – what would you buy with $37,000?
04:00 Guest intro: Joe Porter
05:45 Joe’s back story
14:55 How did YouTube come about?
19:22 Creation of the super-popular sound effects videos (12 million to 90 million views each)
21:11 YouTube popularity and content made for kids
24:07 When did you start monetizing your work?
26:34 Cover songs revenue
28:30 Signing up for YouTube partnership
30:00 Viral videos, targeting
35:38 Actionable advice for developing a YouTube channel
39:03 Click-on rate and thumbnails
41:45 YouTube algorithms
46:52 How does online success impact the offline world?
49:02 How should someone approach using YouTube as a tool not to go viral, but to seek employment?
54:10 You would be surprised how many people do/do not have adequate performances up online
54:58 No matter what career you choose, it is going to be hard work
57:00 Ryan Carlisle from IG: Is it better to upload regularly or your best content?
58:05 Josh Jones from IG: How do you get so good at so many percussion instruments?
1:00:03 thomas.perc from IG: Where is a good place to start equipment-wise to record high quality audio/video performances?
1:02:44 Jesse Guo from IG: Is it possible to grow a significant audience without making content for the masses?